Map of the AI Act
Credit advertising targeted at low-income postcodes
The map shows what hangs off this object: who carries the duty, what it calls for, what it is evidenced by and what it rests on. Click an object and it becomes the new centre.
On a small screen the map reads as a path rather than as a network.
example
Credit advertising targeted at low-income postcodes
A financial services provider uses a predictive AI model to target advertising for predatory financial products at people living in low-income postcodes who are in dire financial straits.
relates to
Read the map atin force now2 Feb 20252 Aug 202527 Jul 20262 Aug 20262 Dec 20262 Aug 20272 Dec 20272 Aug 2028
Read at 2 Dec 2026. What did not yet apply on that date is not shown here. The transition period for machine-readable marking ends and the new prohibitions apply.