Enforcement
6,000 euro fine for Ambitious People Group for ignoring erasure requests
- Date
- Status
- final
- Body
- Autoriteit Persoonsgegevens
- Reference
- Besluit boete APG, kenmerk z2019-28837 (30 juli 2020, gepubliceerd 5 juni 2024); ECLI:NL:RBAMS:2024:1214; ECLI:NL:RVS:2024:2221
- Amount
- €6,000
What it is about
Recruitment firm APG did not erase the data of three people after they asked, and kept approaching them with vacancies. That breaches Article 17(1) read with Article 12(3) GDPR. The DPA found the base fine of 310,000 euros disproportionately high and imposed 6,000 euros. The failures were human errors, APG had a policy for such requests, and it had processed more than 650 other unsubscribe requests since May 2018. The Amsterdam District Court (15 January 2024) and the Council of State (29 May 2024) upheld both the fine and its publication, after which the DPA published the decision.
What this means in practice
An erasure request counts even when it is sent to the recruiter or employee who was in contact with the person, rather than to the privacy address named in the privacy notice. It must be handled within one month. Good policy on paper does not protect you if staff do not follow it; human errors are the controller's responsibility. The DPA may publish even small fines by name; the public interest outweighs the claimed reputational harm.
The GDPR articles concerned
Source: Autoriteit Persoonsgegevens, besluit boetechecked on 15 September 2026
Summary and practical reading by Praxikon. Not legal advice; the source prevails.
Connections
What connects to this development
Themes where this returns
The counterpart in the other law
Case law
- Council of State upholds 6,000 euro DPA fine for recruitment firm
2024-05-29 · final, Raad van State, Afdeling bestuursrechtspraak
- Council of State: DPA could fine DPG Media for routinely demanding ID copies, fine halved to 262,500 euros
2025-09-24 · final, Raad van State, Afdeling bestuursrechtspraak
- Brillen Rottler: even a first access request can be abusive if made solely to claim compensation
2026-03-19 · final, Hof van Justitie van de EU (Vierde kamer), Brillen Rottler GmbH & Co. KG tegen TC
- Dun & Bradstreet: right to an intelligible explanation of an automated decision, trade secrets are no absolute ground for refusal
2025-02-27 · final, Hof van Justitie van de EU (Eerste kamer), CK tegen Magistrat der Stadt Wien, met Dun & Bradstreet Austria GmbH als andere partij
- Legal Newsdesk Sweden: paid online publication of criminal convictions is in principle not journalism, national exemptions may not switch off the GDPR
2026-07-09 · final, Hof van Justitie van de EU (Vijfde kamer), ND tegen Legal Newsdesk Sweden AB (voorheen Garrapatica AB)
- Interim relief judge: DPA must redact fine amount when giving an enforcement decision to complainants
2024-05-31 · status not established, Rechtbank Den Haag, voorzieningenrechter (kort geding, team handel)
Guidelines
- Guidelines on transparency under Regulation 2016/679
2018-05-25 · final, Article 29 Working Party, bekrachtigd door de European Data Protection Board (EDPB)
- Guidelines 02/2025 on processing of personal data through blockchain technologies
2026-07-07 · final, European Data Protection Board (EDPB)
- Guidelines 1/2026 on processing of personal data for scientific research purposes
2026-04-15 · adopted, European Data Protection Board (EDPB)
- EDPB and EDPS adopt Joint Opinion 2/2026 on the Digital Omnibus
2026-02-10 · final, European Data Protection Board en European Data Protection Supervisor
Enforcement and fines
- 10 million euro fine for Uber over unclear retention and transfer information, objection rejected
2023-12-11 · under appeal, Autoriteit Persoonsgegevens
- Experian Netherlands fined 2.7 million euros for credit scoring without legal basis or information
2025-10-16 · final, Autoriteit Persoonsgegevens
- Netflix fined 4.75 million euros for failing to properly inform customers
2024-11-26 · under appeal, Autoriteit Persoonsgegevens
- Clearview AI: 30.5 million euro fine and penalty orders for illegal facial database
2024-05-16 · final, Autoriteit Persoonsgegevens
Legislation in motion
- Proposal: refusing requests that abuse the right of access (Article 12(5) GDPR)
2025-11-19 · proposal, Europese Commissie
- Council: Cyprus Presidency tables negotiating mandate, Coreper vote of 26 June 2026 cancelled
2026-06-22 · under negotiation, Raad van de Europese Unie, Antici-groep (vereenvoudiging) en Coreper
- Commission publishes Digital Omnibus proposal COM(2025) 837
2025-11-19 · proposal, Europese Commissie