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Article 50 of 11344%
Nederlands

Article 50: Transparency obligations for providers and deployers of certain AI systems

Praxikon tracks Article 50 (Transparency obligations for providers and deployers of certain AI systems) under the EU AI Act, citing the source for every statement.

EU Official:
ActiveApplies since 2 Aug 2026
Title IV: Transparency ObligationsApplies from: 2 August 2026

Article 50 applies since 2 August 2026 and is the transparency article for AI interaction, chatbots, deepfakes, emotion recognition and AI-generated content. For European providers and deployers, the practical issue is the right timing, placement and wording of disclosures and labels. Systems already on the market before 2 August 2026 have until 2 December 2026 for machine-readable marking.

Official text

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Source: EUR-Lex, Regulation (EU) 2024/1689. Text reproduced verbatim.

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Official guidance on this article

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What does this mean for you?

Provider+
Ensure your AI system clearly indicates that users are interacting with AI. For chatbots: display this at first contact. For generated content: provide metadata or labels indicating AI generation.
Deployer+
Inform your customers and employees when they interact with AI. This applies to chatbots, automated decision-making, and AI-generated content. Deepfakes must always be labelled.
SME / Startup+
Do you use an AI chatbot on your website? Ensure a clear notice: 'You are speaking with an AI assistant'. This is mandatory and easy to implement.
Public Sector+
Citizens have the right to know when they interact with AI. This applies to chatbots on government websites, automated decisions, and AI-assisted enforcement.

Compliance checklist

  • AI interaction is clearly communicated
  • AI-generated content is labelled
  • Deepfakes are marked as artificial
  • Emotion recognition is disclosed to affected persons

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Related recitals

Recital 132Primary

Certain AI systems intended to interact with natural persons or to generate content may pose specific risks of impersonation or deception irrespective of whether they qualify as high-risk or not. In c…

Recital 133Primary

A variety of AI systems can generate large quantities of synthetic content that becomes increasingly hard for humans to distinguish from human-generated and authentic content. The wide availability an…

134

Related tools

AI Decision Tree

Related enforcement

  • •
    Italy fines OpenAI €15 million for ChatGPT privacy violationsGarante per la protezione dei dati personali · Dec 2024↗
  • •
    Italy investigates ChatGPT — temporary ban lifted after measuresGarante per la protezione dei dati personali · May 2023↗

Related blog posts

Cross-references

Articles

Art. 6Art. 52

Recitals

132133134

Frequently asked questions

What transparency obligations apply to AI?+
Article 50 requires that users are informed when interacting with an AI system (such as chatbots), when content is AI-generated (deepfakes), and when emotion recognition or biometric categorisation is applied.
Do I need to disclose that my chatbot is AI?+
Yes, Article 50 requires that natural persons are informed they are interacting with an AI system, unless this is obvious from the circumstances.
What documentation does Article 50 of the AI Act require?+
Article 50 of the AI Act requires that relevant documentation is maintained as part of the compliance process. This may include technical documentation, instructions for use, logs or declarations of conformity, depending on the classification of the AI system.
Do I need to label deepfakes under the AI Act?+
Yes, Article 50(4) requires deployers publishing deepfakes (AI-generated or manipulated image, audio or video content) to clearly disclose that the content is artificially generated or manipulated. This applies to both visible labels and machine-readable marking.
When do the transparency obligations of Article 50 take effect?+
The transparency obligations of Article 50 take effect on 2 August 2026, together with most other provisions of the AI Act. The AI Office has published a Code of Practice to help organisations with implementation.
Do I need to tell users they are talking to a chatbot?+
Yes, Article 50(1) requires providers of AI systems intended for direct interaction with persons (such as chatbots) to ensure users are informed they are communicating with an AI system, unless this is obvious from the circumstances.
Does the labelling obligation also apply to AI-generated text on news websites?+
Yes, Article 50(4) states that AI-generated or manipulated text published to inform the public on matters of public interest must be labelled as artificially generated. This is specifically relevant for news websites and media organisations.

What Article 50 requires in practice

Connections

What connects to Article 50 AI Act

Themes where this returns

The counterpart in the other law

GDPR interpretation that also applies here6 of 15