ExampleGuidancev1.0.0

A synthetic avatar of your own CEO is a deep fake

A company has a realistic synthetic avatar of its own CEO deliver a new year message thanking employees for last year's results. The video goes to the intranet and to the company's social media channels.

The official source remains authoritative. This is general information about obligations and not legal advice. See this object on the map

Address and citation

This object has an address of its own that is never renamed or reused. Store the identifier in your own file, not the title or the link.

Identifier: praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo
Payload hash (sha256): 0d7922e086836f953958dcd7514950c9f43c5ae02a17d6d5e796d639a079642a

Citation line

Praxikon, "A synthetic avatar of your own CEO is a deep fake", praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo@1.0.0, dataset praxikon:sys:registry:dataset:ai-act-implementation-graph 2.1.0 (schema 1.4.0), effective_at 2026-08-08T00:00:00.000Z, known_at 2026-08-14T00:00:00.000Z, sha256 0d7922e086836f953958dcd7514950c9f43c5ae02a17d6d5e796d639a079642a

Version: 1.0.0
Legal time (effective_at): 8 August 2026
Knowledge time (known_at): 8 August 2026
Closed on: Not closed
Topics: examples

Review status: Placed against the official source (8 August 2026). Next check due by 4 February 2027. The check date is the knowledge date of this version; no later recheck has been recorded.

What this object links to

Every relation appears below as a path: from the source with its locator, through the conditions and exceptions of the object carrying the relation, to the consequence. A locator belongs to a statement in the data and not to a relation, so the source is the source anchor of the carrying object.

The obligation this hangs off

1 of 1 shown

The object belongs to this obligation. The source line it hangs off sits there.

Source
Official fact on this object, with its locator.
- Guidelines on Article 50
  Locator: Commission Guidelines C(2026) 5054 final, 20.7.2026, worked examples under Article 50
  praxikon:eu:ai-act:source:commission-article-50-guidelines
  Open official source
Via
No condition or exception recorded on this object.
Consequence
- ObligationArticle 50: transparency
  praxikon:eu:ai-act:obligation:article-50-transparency

What this object is about

1 of 1 shown

The object is about this role. Undifferentiated: it does not follow that the duty rests on this role.

Source
Official fact on this object, with its locator.
- Guidelines on Article 50
  Locator: Commission Guidelines C(2026) 5054 final, 20.7.2026, worked examples under Article 50
  praxikon:eu:ai-act:source:commission-article-50-guidelines
  Open official source
Via
No condition or exception recorded on this object.
Consequence
- ActorDeployer
  praxikon:eu:ai-act:actor:deployer

What this object states

Official fact

Attributable to a named primary source, with a locator. Where they differ, the official source prevails.

The final Commission guidelines on Article 50 treat this case as a worked example under the transparency obligations. The document is non-binding.
- Locator: Commission Guidelines C(2026) 5054 final, 20.7.2026, worked examples under Article 50praxikon:eu:ai-act:source:commission-article-50-guidelinesOpen official source

Our interpretation

Our own reading. It can change without the law changing, and it is not the position of a supervisory authority.

Consent from the executive depicted and a benign purpose are irrelevant because the test is objective, so apply a visible or audible label to the video before it is distributed.
- Locator: Commission Guidelines C(2026) 5054 final, 20.7.2026, worked examples under Article 50praxikon:eu:ai-act:source:commission-article-50-guidelinesOpen official source

When this applies

No condition recorded on this object.

When this does not apply

No exception recorded on this object.

Referring to this object

Citation block

Copy this reference into your advice, article or file. The identifier, the version and the hash keep the statement findable later, even once the dataset has moved on.

Reference

Praxikon, "A synthetic avatar of your own CEO is a deep fake",
praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo@1.0.0,
dataset praxikon:sys:registry:dataset:ai-act-implementation-graph 2.1.0 (schema 1.4.0),
effective_at 2026-08-08T00:00:00.000Z, known_at 2026-08-08T00:00:00.000Z,
sha256 0d7922e086836f953958dcd7514950c9f43c5ae02a17d6d5e796d639a079642a,
https://www.praxikon.com/en/verkenner/example/example-synthetische-avatar-van-de-ceo
(https://www.praxikon.com/api/v1/entities?id=praxikon%3Aeu%3Aai-act%3Aexample%3Aexample-synthetische-avatar-van-de-ceo&effective_at=2026-08-08&known_at=2026-08-08&lang=en, accessed 2026-08-25)

Short form

praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo@1.0.0 (sha256 0d7922e0)

BibTeX

@misc{praxikon-eu-ai-act-example-example-synthetische-avatar-van-de-ceo-1-0-0,
  author       = {{Praxikon}},
  title        = {A synthetic avatar of your own CEO is a deep fake},
  year         = {2026},
  version      = {1.0.0},
  number       = {praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo},
  howpublished = {AI Act Change \& Evidence Graph, dataset 2.1.0, schema 1.4.0},
  note         = {effective_at 2026-08-08T00:00:00.000Z; known_at 2026-08-08T00:00:00.000Z; sha256 0d7922e086836f953958dcd7514950c9f43c5ae02a17d6d5e796d639a079642a},
  url          = {https://www.praxikon.com/en/verkenner/example/example-synthetische-avatar-van-de-ceo},
  urldate      = {2026-08-25},
  language     = {en}
}

CSL JSON

[
  {
    "id": "praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo@1.0.0",
    "type": "dataset",
    "title": "A synthetic avatar of your own CEO is a deep fake",
    "container-title": "AI Act Change & Evidence Graph",
    "publisher": "Praxikon",
    "version": "1.0.0",
    "number": "praxikon:eu:ai-act:example:example-synthetische-avatar-van-de-ceo",
    "URL": "https://www.praxikon.com/en/verkenner/example/example-synthetische-avatar-van-de-ceo",
    "language": "en",
    "issued": {
      "date-parts": [
        [
          2026,
          8,
          8
        ]
      ]
    },
    "accessed": {
      "date-parts": [
        [
          2026,
          8,
          25
        ]
      ]
    },
    "note": "dataset praxikon:sys:registry:dataset:ai-act-implementation-graph 2.1.0; schema 1.4.0; effective_at 2026-08-08T00:00:00.000Z; known_at 2026-08-08T00:00:00.000Z; sha256 0d7922e086836f953958dcd7514950c9f43c5ae02a17d6d5e796d639a079642a; retrieved_from https://www.praxikon.com/api/v1/entities?id=praxikon%3Aeu%3Aai-act%3Aexample%3Aexample-synthetische-avatar-van-de-ceo&effective_at=2026-08-08&known_at=2026-08-08&lang=en; licence https://www.praxikon.com/nl/legal/terms"
  }
]

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