DepthThe conclusion and your first steps
Direct answer
We create or use deepfakes or synthetic media. What is required?
You describe: Image, audio or video of existing people, places or events generated or manipulated with AI. Likely role: deployer (you use the content).
This applies now
- Article 50: transparencyApplicable
Deepfakes must be labelled as such since 2 August 2026. From 2 December 2026, new prohibitions on non-consensual intimate synthetic content apply as well.
Your first actions
- Implement the applicable disclosure, marking or label. First determine which paragraph of Article 50 applies, then implement the specific transparency measure.
General interpretation, not legal advice. Checked against Regulation (EU) 2024/1689 and the Digital Omnibus (EU) 2026/1744; the official source remains authoritative.
Full map for your situation