Map of the AI Act
Personalised advertising is not automatically prohibited manipulation
The map shows what hangs off this object: who carries the duty, what it calls for, what it is evidenced by and what it rests on. Click an object and it becomes the new centre.
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example
Personalised advertising is not automatically prohibited manipulation
An advertiser uses AI to tailor ads to user preferences. The question is whether that touches the manipulation prohibition.
relates to
Read the map atin force now2 Feb 20252 Aug 202527 Jul 20262 Aug 20262 Dec 20262 Aug 20272 Dec 20272 Aug 2028
Read at 2 Dec 2026. What did not yet apply on that date is not shown here. The transition period for machine-readable marking ends and the new prohibitions apply.