ExampleGuidancev1.0.0

Personalised advertising is not automatically prohibited manipulation

An advertiser uses AI to tailor ads to user preferences. The question is whether that touches the manipulation prohibition.

The official source remains authoritative. This is general information about obligations and not legal advice. See this object on the map

Address and citation

This object has an address of its own that is never renamed or reused. Store the identifier in your own file, not the title or the link.

Identifier: praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie
Payload hash (sha256): c7671bfcaeb60bffc15c6fce2ddaa53aedae358d58d540960dcf806a0a8f47dd

Citation line

Praxikon, "Personalised advertising is not automatically prohibited manipulation", praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie@1.0.0, dataset praxikon:sys:registry:dataset:ai-act-implementation-graph 2.1.0 (schema 1.4.0), effective_at 2026-08-08T00:00:00.000Z, known_at 2026-08-14T00:00:00.000Z, sha256 c7671bfcaeb60bffc15c6fce2ddaa53aedae358d58d540960dcf806a0a8f47dd

Version: 1.0.0
Legal time (effective_at): 8 August 2026
Knowledge time (known_at): 8 August 2026
Closed on: Not closed
Topics: examples

Review status: Placed against the official source (8 August 2026). Next check due by 4 February 2027. The check date is the knowledge date of this version; no later recheck has been recorded.

What this object links to

Every relation appears below as a path: from the source with its locator, through the conditions and exceptions of the object carrying the relation, to the consequence. A locator belongs to a statement in the data and not to a relation, so the source is the source anchor of the carrying object.

The obligation this hangs off

1 of 1 shown

The object belongs to this obligation. The source line it hangs off sits there.

Source
Official fact on this object, with its locator.
- Guidelines on prohibited AI practices, C(2025) 5052 final
  Locator: Commission Guidelines C(2025) 5052 final, 29.7.2025, worked examples under Article 5
  praxikon:eu:ai-act:source:commission-prohibited-practices-guidelines
  Open official source
Via
No condition or exception recorded on this object.
Consequence
- ObligationArticle 5: prohibited practices
  praxikon:eu:ai-act:obligation:article-5-prohibited-practices

What this object is about

2 of 2 shown

The object is about this role. Undifferentiated: it does not follow that the duty rests on this role.

Source
Official fact on this object, with its locator.
- Guidelines on prohibited AI practices, C(2025) 5052 final
  Locator: Commission Guidelines C(2025) 5052 final, 29.7.2025, worked examples under Article 5
  praxikon:eu:ai-act:source:commission-prohibited-practices-guidelines
  Open official source
Via
No condition or exception recorded on this object.
Consequence
- ActorDeployer
  praxikon:eu:ai-act:actor:deployer
- ActorProvider of an AI system
  praxikon:eu:ai-act:actor:provider

What this object states

Official fact

Attributable to a named primary source, with a locator. Where they differ, the official source prevails.

The Commission guidelines on prohibited AI practices treat this case as a worked example under Article 5. The document is non-binding: authoritative interpretation rests with the Court of Justice.
- Locator: Commission Guidelines C(2025) 5052 final, 29.7.2025, worked examples under Article 5praxikon:eu:ai-act:source:commission-prohibited-practices-guidelinesOpen official source

Our interpretation

Our own reading. It can change without the law changing, and it is not the position of a supervisory authority.

Personalisation stays outside the prohibition as long as it is transparent and respects free choice, so test your advertising technique against the GDPR, consumer law and the DSA rather than assuming advertising is always allowed.
- Locator: Commission Guidelines C(2025) 5052 final, 29.7.2025, worked examples under Article 5praxikon:eu:ai-act:source:commission-prohibited-practices-guidelinesOpen official source

When this applies

No condition recorded on this object.

When this does not apply

No exception recorded on this object.

Referring to this object

Citation block

Copy this reference into your advice, article or file. The identifier, the version and the hash keep the statement findable later, even once the dataset has moved on.

Reference

Praxikon, "Personalised advertising is not automatically prohibited manipulation",
praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie@1.0.0,
dataset praxikon:sys:registry:dataset:ai-act-implementation-graph 2.1.0 (schema 1.4.0),
effective_at 2026-08-08T00:00:00.000Z, known_at 2026-08-08T00:00:00.000Z,
sha256 c7671bfcaeb60bffc15c6fce2ddaa53aedae358d58d540960dcf806a0a8f47dd,
https://www.praxikon.com/en/verkenner/example/example-gepersonaliseerde-reclame-geen-verboden-manipulatie
(https://www.praxikon.com/api/v1/entities?id=praxikon%3Aeu%3Aai-act%3Aexample%3Aexample-gepersonaliseerde-reclame-geen-verboden-manipulatie&effective_at=2026-08-08&known_at=2026-08-08&lang=en, accessed 2026-08-25)

Short form

praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie@1.0.0 (sha256 c7671bfc)

BibTeX

@misc{praxikon-eu-ai-act-example-example-gepersonaliseerde-reclame-geen-verboden-manipulatie-1-0-0,
  author       = {{Praxikon}},
  title        = {Personalised advertising is not automatically prohibited manipulation},
  year         = {2026},
  version      = {1.0.0},
  number       = {praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie},
  howpublished = {AI Act Change \& Evidence Graph, dataset 2.1.0, schema 1.4.0},
  note         = {effective_at 2026-08-08T00:00:00.000Z; known_at 2026-08-08T00:00:00.000Z; sha256 c7671bfcaeb60bffc15c6fce2ddaa53aedae358d58d540960dcf806a0a8f47dd},
  url          = {https://www.praxikon.com/en/verkenner/example/example-gepersonaliseerde-reclame-geen-verboden-manipulatie},
  urldate      = {2026-08-25},
  language     = {en}
}

CSL JSON

[
  {
    "id": "praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie@1.0.0",
    "type": "dataset",
    "title": "Personalised advertising is not automatically prohibited manipulation",
    "container-title": "AI Act Change & Evidence Graph",
    "publisher": "Praxikon",
    "version": "1.0.0",
    "number": "praxikon:eu:ai-act:example:example-gepersonaliseerde-reclame-geen-verboden-manipulatie",
    "URL": "https://www.praxikon.com/en/verkenner/example/example-gepersonaliseerde-reclame-geen-verboden-manipulatie",
    "language": "en",
    "issued": {
      "date-parts": [
        [
          2026,
          8,
          8
        ]
      ]
    },
    "accessed": {
      "date-parts": [
        [
          2026,
          8,
          25
        ]
      ]
    },
    "note": "dataset praxikon:sys:registry:dataset:ai-act-implementation-graph 2.1.0; schema 1.4.0; effective_at 2026-08-08T00:00:00.000Z; known_at 2026-08-08T00:00:00.000Z; sha256 c7671bfcaeb60bffc15c6fce2ddaa53aedae358d58d540960dcf806a0a8f47dd; retrieved_from https://www.praxikon.com/api/v1/entities?id=praxikon%3Aeu%3Aai-act%3Aexample%3Aexample-gepersonaliseerde-reclame-geen-verboden-manipulatie&effective_at=2026-08-08&known_at=2026-08-08&lang=en; licence https://www.praxikon.com/nl/legal/terms"
  }
]

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